Lillehammer City Center
Visual identity, Brand strategy
Objective
Rebrand Lillehammer Sentrum to strengthen its cultural and commercial presence. Modernize the visual identity while honoring the city's history and character.
What I've done
1. Redesigned the logo to reflect both tradition and forward momentum.
2. Created a full branding system including print, digital, and marketing materials.
3. Developed a consistent visual language to support engagement with locals and visitors.
Creative Process
1. Research & Discovery: Studied Lillehammer’s cultural heritage and audience needs
2. Concept Development: Balanced modern aesthetics with references to local identity
3. Design Execution: Applied the new brand across key touchpoints to ensure consistency and impact.
Results
A refreshed identity that positions Lillehammer as a vibrant, welcoming destination while preserving its unique story.
Conclusion
Strong branding can connect past and future, building local pride and new possibilities.
