Youthful Minds
Campaign identity, Concept strategy
Objective
Create a visual campaign to reduce stigma around body image and mental health in young adults.
Balance boldness and sensitivity to promote openness without alienating the audience.
What I've done
1. Developed the concept for the #FreeYourBody campaign with a fictive youth organization
2. Designed a visual identity using simplified graphics and strong, expressive typography
3. Crafted messaging to encourage self-acceptance and emotional awareness
Creative Process
1. Research & Strategy: Studied youth mental health narratives and visual communication best practices.
2. Tone & Visual Development: Chose bold but non-clinical aesthetics to evoke trust and relatability.
3. Execution: Designed posters, social assets, and campaign materials rooted in empathy and clarity.
Results
A cohesive campaign identity that sparks conversation and fosters emotional connection.
Conclusion
Design can be a powerful catalyst for social awareness and emotional change.
