Flow Pilates
Wireframes, UX-flow, Brand Identity
Objective
Design a calm, intuitive website for Flow Pilates, a fictional wellness brand. Address UX challenges like unclear class info and improve accessibility for all users.
What I've done
1. Designed a user-friendly website with clear class navigation and responsive structure.
2. Developed a modular layout system that reflects the brand’s calm, fluid identity.
3. Focused on accessibility and ease of use across devices and experience levels.
Creative Process
1. User Insight: Identified core usability issues and needs of a diverse audience.
2. Design Direction: Created a visual tone inspired by balance, movement, and minimalism.
3. UX/UI Execution: Built a responsive, accessible layout using clean typography and calming interaction patterns.
Results
A seamless digital experience that mirrors the flow and clarity of Pilates practice.
Conclusion
This project shows how thoughtful digital design can turn complex UX needs into smooth, human-centered solutions.
