Dog Yummies
Packaging concept, Brand identity
Objective
Develop a full brand identity and packaging system for Dog Yummies, a fictional pet food brand. Combine emotional appeal with clear nutritional messaging for health-conscious pet owners.
What I've done
1. Created a playful yet trustworthy brand identity tailored to modern pet parents.
2. Designed a packaging system that highlights both emotional connection and product quality.
3. Used bold graphics, warm tone, and clean typography to ensure clarity across all materials.
Creative Process
1. Audience Insight: Researched the values and priorities of pet owners focused on health and care.
2. Visual Exploration: Balanced charm and professionalism through color, shape, and typographic hierarchy
3. Packaging Design: Applied the brand system across various formats to ensure shelf impact and consistency.
Results
A packaging concept that builds emotional trust while clearly communicating quality and nutritional care.
Conclusion
This project shows how brand design can create not just attraction, but lasting consumer confidence.
